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Case Study // Creative Direction

A Deadly Temptation

Artist: Damien Cain Scope: Creative Direction + Performance

Project Overview

The client commissioned an on-camera performance and lip-sync piece centered around a highly specific narrative constraint: a stark, minimalist white environment, escalating emotional delirium, and a final narrative twist revealing the setting as an asylum through a surveillance security monitor.

On-Camera Performance Visual Camera Direction Set Decoration Surveillance Lighting Editing & Color Grading

Technical Breakdown

  • CameraSony Alpha 6400
  • Lens16-50mm (Variable Focal)
  • Exposure SpecsISO 200 | F4.5 | 1/50 Shutter
  • Main Captures2 Master Takes + Closeups + Slow Motion (4x 10s)
  • Raw Duration3:20 min
  • Director's Cut1:12 min Master Edit
  • SoftwareFinal Cut Pro
  • Color TreatmentHigh-Contrast Monochrome
  • Visual EffectsCCTV Timestamp Overlay

Production Timeline

  • Pre-Production30 Mins (Set Styling & Concept)
  • Recording Session1.5 Hours (2 Master Takes + Variations)
  • Editing & Color3 Hours (Final Cut Pro, B&W Curve)
  • Total Execution~5 Hours Complete Turnaround
Reference Investment Range
$150 – $300 USD
*Pricing varies depending on total project duration and editing complexity.
Download: Lighting Grid & Lessons Learned (PDF)

"I asked Evrard to play the 'leading role' in a music video and to film it himself. From the very beginning I was impressed and excited by the deep creative understanding of the task, the contribution of his own good ideas and finally I was completely overwhelmed by the result delivered, both in terms of the acting and the technically flawless video. It was a great collaboration, also thanks to the pleasant and open communication. I have already placed a few orders with other freelancers and very often the results have been good, but in this case everything was perfect from start to finish, by far the best performance I have seen. I can recommend Évrard without reservation. I'd give six stars if that was possible."

— DAMIEN CAIN (ARTIST & PRODUCER)
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